Two ways in: start from the decision, or the scan.
Start with the decision in front of you, or the scan method that answers it.
Use cases
Start from the decision.
A plan is due, a competitor moved, a risk surfaced, or a meeting is on the calendar. Pick the situation first, then the method.
You're heading into the planning cycle.
The strategy deck needs external evidence under the slides instead of relying only on the team's own read.
A competitor moved, and leadership is asking.
You're tracking a named set of rivals, and the intel lives in a Slack channel of screenshots that no one can quote.
You're walking into the room and want to know more than it does.
A board meeting, a strategy session, a roadmap review, and you've got days, not weeks, to form a defensible point of view.
Scans
Start from the method.
A scan is a repeatable pattern for reading public evidence against a specific kind of question.
Free scan
Find the first scan for this decision.
Start with the decision moment, not the method.