Find the business models that haven't been named yet.
Map emerging practices, operating patterns, and value-creation shapes — distinct from raw technology. What people are doing with the tech that's already real.
About 25 minutes.
Three things, on every run.
- Reads case studies, conference talks, scholarly work, and corporate disclosures for new operating patterns — not new products.
- Surfaces business models, channel shifts, and pricing experiments before they're a recognized category.
- Tags by the underlying mechanism so you can spot the same pattern showing up in adjacent industries.
Here's what this scan actually produces.
Run on the theme GenAI-native commerce with 31 frontier models. 149 unique signals after dedup, 62 confirmed by two or more models.
Each node = one signal. Angle by category, distance from centre by verifiability, size by ensemble convergence.
Open the full example →GenAI-native commerce
Brands use AI to create tailored storytelling content. Signals a shift in brand narrative customization.
Social platforms embed generative AI agents that complete purchases within feeds without redirects. Indicates friction-free transaction environments emerge within existing consumer attention spaces.
Platforms integrate generative AI chatbots for real-time shopping assistance. Signals immediate shifts in digital sales channels toward conversational interfaces.
Concrete artifacts, not a vibe.
- A pattern library — named operating patterns with examples and citations.
- Cross-industry tagging — see the same business-model shape in three categories at once.
- A workspace you re-run quarterly to track which patterns are getting traction.
When this scan earns its keep.
- Foresight & R&D
Running an innovation function and need to feed leadership ideas that aren't last quarter's TechCrunch headlines.
Innovation leads, R&D strategy
- Strategy leads
Looking for adjacent business-model plays your category might import.
Strategy, M&A
- Founders & chiefs
Briefing on the gap between what's technically possible and what people are actually doing with it.
Founders, product
Run a innovation scan on your own theme.
First scan is on us. Output becomes Session 1 of your first workspace if you keep going.
Prefer to have it done for you? Have Envisioning run an innovation program for your team.