Decide where to play next.
Growth has to come from somewhere new. Signals weighs each option against your home position, market size, competitive density, and the capabilities you already have. Your team can discuss where to expand with evidence in front of it.
What is an adjacency scan?
An adjacency scan explores where a company could expand from its current position: a neighboring category, customer segment, geography, or channel. It answers the where-to-play question with public evidence before the idea becomes a plan.
What the scan does, and what your team keeps.
- Estimates the size of each adjacency and how crowded it is.
- Shows the capability gaps and what you would need to build or buy to enter.
- Names companies that made a similar move and what happened next.
- An adjacency map that ranks each option by size, crowding, and fit with your capabilities.
- A Workspace you can keep revising as the thesis sharpens.
How it groups what it finds.
The categories this scan sorts signals into by default. Rename, merge, or replace them once the Workspace is yours.
See an example from this scan.
Run on the theme Autonomous mobility across 34 models. 198 unique signals after dedup, 0 confirmed by two or more models.
Open the full exampleAutonomous mobility
The signals it surfaces.
These signals came from runs of this scan. Each one is merged across models, scored, and checked against sources, so your team can inspect the evidence behind it.
What is changing across Robotaxi commercialization, autonomous trucking economics, and urban mobility regulation?
Robotaxi operators use algorithms to adjust fares based on demand. This approach maximizes revenue and matches supply with demand. Signals optimization of pricing strategies in mobility services.
“Dynamic Pricing Algorithms”
Gemini 2.5-Flash
“Dynamic Pricing Algorithms”
Command A
“Dynamic Pricing Algorithms”
GPT-4.1-Mini
Converged across 3 of 34 frontier models on “Autonomous mobility.”
When to use this scan.
- Founders & chiefs
Doing annual strategy and need evidence for a where-to-play decision.
CEOs, strategy
- Strategy leads
Evaluating a category expansion or geographic move and need public evidence behind the case.
BD, corporate development
- Founders & chiefs
Pressure-testing a growth thesis against prior-art examples from public data.
Founders, board prep
Try a adjacency scan on your own theme.
Your first scan is on us.