Track competitor moves without living in Slack.
Every Monday someone posts a competitor's new pricing page and asks what it means. Signals watches your named competitor set across product, pricing, hiring, capital, and messaging, then shows what each move says about where they are headed.
What is a competitive scan?
A competitive scan follows a named set of competitors through their public footprint and turns individual moves into a view of each company's posture. It watches a focused set closely and uses what competitors publish themselves as evidence.
What the scan does, and what your team keeps.
- Watches product pages, pricing pages, job posts, filings, and public messaging across your named set.
- Sorts the moves into a view of posture: what is expanding, pulling back, or newly changed.
- Links every signal to its source, ready for your next deck.
- A timeline of recent moves for each competitor, with its source.
- A competitive record a new PMM hire can read on day one.
How it groups what it finds.
The categories this scan sorts signals into by default. Rename, merge, or replace them once the Workspace is yours.
See an example from this scan.
Run on the theme GenAI-native commerce across 33 models. 119 unique signals after dedup, 0 confirmed by two or more models.
Open the full exampleGenAI-native commerce
The signals it surfaces.
These signals came from runs of this scan. Each one is merged across models, scored, and checked against sources, so your team can inspect the evidence behind it.
What is changing across AI adoption risks and shifts in regulated healthcare systems (EU + US), 12-24 month horizon?
FDA authorizes AI-enabled devices with Predetermined Change Control Plans that define bounded model updates after clearance. Indicates regulatory acceptance of controlled adaptation, with new duties for monitoring, documentation, and customer notices.
“FDA Predetermined Change Plans”
GPT-5.5
“FDA Predetermined Change Plans”
Claude Opus-4.8
Converged across 2 of 34 frontier models on “AI in regulated healthcare.”
When to use this scan.
- Product & technology
Running competitive intel for a product line in a category that moves weekly.
PMM, product strategy
- Strategy leads
Briefing leadership on competitor posture without writing the same email every Monday.
Strategy, BD
- Founders & chiefs
Tracking a small named set carefully instead of a long list shallowly.
Founders, GMs
Try a competitive scan on your own theme.
Your first scan is on us.